// SHOPIFY · D2C · DESIGN · 2024
Dot Vitamin — Shopify
Full Figma → Shopify build. Custom theme, mobile-first, editor-friendly across every section.

End-to-end Shopify build for Dot Vitamin — design through development. Custom storefront, custom product pages, conversion-focused throughout.
Design was led by the brand — calm, clinical, vitamin-first — and built out in Figma before any code was written. Implementation is a clean custom Shopify theme that mirrors the design pixel-close while staying configurable.
Every section in the design is a configurable block in the Shopify editor, so the team can re-merchandise and run campaigns without touching code. Mobile-first and performance-conscious from the first commit.
Custom Shopify theme — designed and built end-to-end.
I designed the storefront in Figma, then built a custom Shopify theme that mirrors the design pixel-close while staying editor-friendly. Every section is a configurable block so the team can re-merchandise without touching code. Mobile and performance were a priority from the start.
- Full Figma → Shopify build: storefront, product pages, cart, content pages.
- Custom theme — every section configurable in the Shopify customizer.
- Mobile-first responsive layouts; performance-conscious from the first commit.
- Marketing tag plumbing for analytics, pixel, and email capture.
- Shopify
- Liquid
- Figma
- HTML/CSS
- JavaScript
- Performance optimization





